EVALUATION 3) What kind of media institution might distribute your media product and why?

When planning our sequence, we had to keep in mind what kind of production we wanted to make and who would distribute it. We created a fictional Production Company and researched a real distribution company.

Production Company:  Synapse Productions

Our fictional production company produces predominantly modern sci-fi, action and suspenseful thriller films. They produce movies that are much larger than indie films, but not quite at blockbuster status. They would contain a combination of a few well-known actors and a few smaller-name actors.

The company distributing our film is Touchstone Pictures, an American film production label. They usually release films with mature themes and darker tones than those under Walt Disney, who own this film label. Some films that Touchstone have distributed include Deja Vu (2006, Bruckheimer), Con Air (1997, Bruckheimer) and Armageddon (1998, Bruckheimer).


As 'Glitch' would be distributed by Touchstone Pictures, it would have a global release. Due to it's UK location, the film would definitely have a saturated UK release. The film's genre and themes, however, are suitable for a global release, and will appeal to a very wide audience. It is mostly conventional, following a simple narrative structure which makes is widely accessible and easy to follow, but also uniquely breaks conventions, making the production stand out as something fresh and individual.

The type of cinema that our film would be exhibited in

The film, being a teen sci-fi hacking film, would definitely use viral marketing to reach its audience, as it appeals to the technology generation that the film is ultimately designed for and is the cheapest and most effective way to reach this audience. The movie would then be exhibited in all the well-known cinema chains, such as Cineworld and Odeon.

After the film's time on the big screen, it would then move on to be exhibited on TV, firstly on Sky Movies Premiere and then onto Sky Action & Adventure or Sky Sci-Fi & Horror. Finally, the film would be released on DVD and Blu-ray. The audience, being technology fans, would be likely to enjoy watching the film in high definition, or possibly even 3D.