From the start of this project, we knew exactly who this product was being made for. Our film has a very broad appeal, with its universal themes, intriguing narrative and variety in characters (age, gender, race). Within this mass audience, though, sits our target audience:
Target Audience Profile:
Target Audience Profile: Age: 16-25
Gender: Male
Nationality: British and American
Lifestyle: Students and young adults who spend large amounts of their free time engaged in technology (watching TV, gaming, surfing the internet) and listening to music.
Tastes in media: action/sci-fi/thriller films
Film Consumption Habits: will visit the cinema, but prefers to watch films from home, via either TV or DVD/Blu-ray
As technology fans, our target audience are likely to keep up to date on the latest technology, such as Blu-ray players and HD/3D TVs. This would hopefully make the film very successful on its Blu-ray release.
The UK setting will generate a large UK audience interest, although the similarity in culture and the interest in UK culture will still provide the film with a large fan base in the US. The film has a very strong male appeal, due to its relatable male protagonist, female love interests and violent action scenes.
These female characters also draw in the female action movie fan, providing female roles that defy stereotypes and represent the ‘average girl’. This female audience, aged 16-25, would be the film’s secondary audience.
The film will also appeal to fans of other movies, such as The Matrix (1999, Wachowski), due to their similarities in themes and mood - both our film and The Matrix share a blend of action and sci-fi.
Our film would not appeal to families with young children, due to its dark themes and lack of young characters to interest children. This means that we will not be able to sell our film to the family audience, though we can still reach a very large demographic. The UK Film Council says that teenagers are the most frequent cinema goers - 40% of teenagers go to the cinema at least every month.
These female characters also draw in the female action movie fan, providing female roles that defy stereotypes and represent the ‘average girl’. This female audience, aged 16-25, would be the film’s secondary audience.
The film will also appeal to fans of other movies, such as The Matrix (1999, Wachowski), due to their similarities in themes and mood - both our film and The Matrix share a blend of action and sci-fi.
Our film would not appeal to families with young children, due to its dark themes and lack of young characters to interest children. This means that we will not be able to sell our film to the family audience, though we can still reach a very large demographic. The UK Film Council says that teenagers are the most frequent cinema goers - 40% of teenagers go to the cinema at least every month.
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